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How to Sell Personal Training Services with WordPress

How to Sell Personal Training Services with WordPress


Do you want to sell your personal training services online?

Luckily, WordPress lets you create a simple payment form or even an entire membership site to sell your personal training services. This will allow clients to ask about your services and schedule training sessions directly through your website, helping you grow your business.

In this article, we will show you how to easily sell personal training services with WordPress, step by step.

Why Sell Personal Training Services Online?

Building a website to sell your personal training services online can act as a base to showcase your experience and promote your training sessions. This expands your reach, helping you attract more clients who may not have heard of your business offline.

If you have a gym website, then adding a training services sign-up form is a good idea. This will make it easier for potential clients to join your gym after viewing your experience and training philosophy on your website.

It will also give your customers a central place for communication and booking, making the process smooth and convenient.

Plus, you can collect important customer information like fitness goals, any injuries or limitations, and preferred training methods. This will let you create personalized training programs for individual clients.

Why Use WordPress to Sell Personal Training Services?

Before you can add a training services form and start making money online, you must first create a website where you can promote your services. We recommend choosing WordPress because it is the best website builder on the market and is used by over 43% of sites on the internet.

However, you must know that there are two types of WordPress. WordPress.com is a blog hosting platform, while WordPress.org is an open-source, self-hosted software. For more details, see our comparison between WordPress.com and WordPress.org.

To sell personal training services, we recommend WordPress.org because it is completely free, flexible, and can integrate with plugins to help you sell your services.

For more information, see our complete WordPress.org review.

Once you have chosen a website builder, you must purchase a hosting plan and domain name to sell your training services. This is where your costs will start adding up.

That is why we recommend opting for Bluehost, which is a WordPress-recommended hosting company.

Bluehost offer for WPBeginner readers

They offer a generous discount to WPBeginner readers along with a free SSL certificate and domain name. To get up to a 77% discount, just click on the button below.

Upon purchasing hosting, you can see our beginner’s guide on how to make a WordPress website for more instructions.

Now, let’s see how to sell your personal training services with WordPress easily. You can use the links below to jump to the method of your choice:

Method 1: Sell Training Services With WPForms (Easy)

You can easily sell training services in WordPress with WPForms. It is the best contact form plugin on the market that comes with a drag-and-drop builder, 1700+ premade templates, and a premade personal training signup form.

First, you need to install and activate WPForms. For details, see our beginner’s guide on how to install a WordPress plugin.

Note: WPForms has a free plan. However, you will need the pro version to unlock the personal trainer form template.

You will also need to install a payment addon to accept payments through PayPal, Stripe, Square, or Authorize.net on your online form.

You can do this by going to the WPForms » Addons page from the WordPress dashboard and clicking the ‘Install Addon’ button under the payment processor you want to use. In our example, we are installing the PayPal standard addon.

Install the PayPal Standard Addon

You will then need to go to WPForms » Settings and click on ‘Payments’ to set up the payment processor of your choice.

For more details, you can see our tutorial on how to create a WordPress form with payment options.

WPForms' payment settings

Then, you can visit the WPForms » Add New page from the WordPress dashboard and add a name for your form.

After that, find the ‘Personal Trainer Sign-Up Form’ template and click the ‘Use Template’ button under it.

Choose the personal trainer sign up form template

This will open the WPForms drag-and-drop builder, where you will see a form preview on the right with form fields on the left side of the screen.

From here, you can add, rearrange, and delete fields according to your liking.

Add, rearrange, or delete form fields in the personal trainer sign up form

Next, you can scroll down and click on the ‘Trainer Preference’ field to open its settings in the left column. You can then change the preference options.

For instance, if you want clients to select trainers based on their experience rather than gender, then you can add those options in the ‘Choices’ field.

Configure the trainer preference field

Similarly, you can change the days and times you are available for personal training.

Once you do that, you can configure the Desired Packages field to add your personal training session packages in the form.

For example, you might offer a fitness assessment, a single training session, 4 training sessions, and 12 training session packages to your customers.

Add training service packages

Next, you have to add a payment field to your form so that users can pay for your training sessions directly.

Scroll down to the ‘Payment Fields’ section in the left column. Next, add the ‘Multiple Choice’ field to the form.

Add the multiple Items payment field

After that, click on the field again to open its settings in the sidebar.

From here, you can add the names and prices for your personal training sessions.

Add prices for each training session package

Then, switch to the Settings » Notifications tab from the left column and toggle the ‘Enable Notifications’ switch to on. Now, users will receive an email notification upon submitting the form on your site.

Once you do that, scroll down to the ‘Email Message’ section, where you can type the message that will be sent to potential clients.

If you haven’t added a payment field to your form, then you can tell customers how long it will take to reach out to them for payment details using this message.

You can also edit the subject line and email address from here.

Add an email notification message for users

Once you are satisfied, simply click the ‘Save’ button at the top to store your settings.

Now, open the page or post where you want to add the training services form. Here, click the add block (+) button in the top left corner and add the WPForms block.

Then, go ahead and select the form you just created from the dropdown menu within the block itself.

Add the personal training services form to a page

Finally, click the ‘Update’ or ‘Publish’ button to store your settings.

You can now visit your WordPress site to view the personal training services form in action.

Personal training services form preview

With WPForms, you can then view all your form entries right from your dashboard.

To do this, you must visit the WPForms » All Forms page and click the ‘Entries’ link under the training services form you created.

Click Entries link under the form name on the All Forms page

This will take you to a new screen, where you can view the data of all the users who have submitted the form by clicking the ‘View’ link on the right.

You can also delete and edit the entries according to your liking.

View the training services form details

Method 2: Sell Training Services With WP Simple Pay (Free)

If you are looking for a free way to add a personal training services form to your website, then this method is for you.

WP Simple Pay is the best WordPress Stripe plugin that allows you to accept online payments without setting up a shopping cart. It comes with a payment form builder, easy setup, secure payment processing, recurring payments, and premade templates.

Overall, it makes it super easy to build a personal training services form with the plugin.

First, you need to install and activate WP Simple Pay. For detailed instructions, you can see our step-by-step guide on how to install a WordPress plugin.

Note: WP Simple Pay has a free plan that you can use for this tutorial. However, we will be using the pro version to unlock more features.

Upon activation, a setup wizard will be launched on the screen, where you must click the ‘Let’s Get Started’ button.

The WP Simple Pay Setup Wizard Will Start Automatically

You will then be taken to a new page, where you must enter your license key. This option will only apply to users with a pro plan. You can find this information in your account on the WP Simple Pay website.

Once you have done that, simply click the ‘Activate and Continue’ button.

You’ll Be Asked to Enter Your WP Simple Pay License Key

Next, you will be asked to connect your plugin with Stripe, which is a popular payment gateway that easily accepts online payments.

To do this, click the ‘Connect with Stripe’ button.

Connect with Stripe

This will direct you to another screen, where you must log in to your Stripe account to connect it with WP Simple Pay. If you don’t have an account yet, then you can create one by visiting the Stripe website.

For more information, see our tutorial on how to accept Stripe payments in WordPress.

Upon successful integration, the setup wizard will ask you to configure email settings.

Now, simply enable options to receive email notifications for payment receipts, upcoming invoices, and payment notifications and enter the email address to send them to.

Once that is done, click the ‘Save and Continue’ button.

Configure Your WP Simple Pay Emails

Next, you must visit the WP Simple Pay » Add New page from the WordPress dashboard to start building a personal training services form.

This will open the ‘Select a Template’ screen, where you will see a list of premade templates.

Since WP Simple Pay does not offer a specific template for training services, you can click the ‘Use Template’ button under the ‘Payment Form’ option.

Select a template for WP Simple Pay

This will take you to the ‘Add New Payment Form’ page, where you can start by adding a name and description for your personal training services form.

After that, select ‘On-site payment form’ as your form type.

Add a title and description for the training services form

Next, switch to the ‘Payments’ tab and add a label and pricing for the training session that you offer.

If you offer more than one training service package, then you can click the ‘Add Price’ button to add multiple pricing options for different deals.

Add pricing for different training packages

Once you do that, scroll down to the ‘Payment Methods’ section and check the box next to the payment gateways that you want to add to your form.

With WP Simple Pay, you can add SEPA, Affirm, Klarna, and AfterPay as payment methods as well. However, you will need the pro plan for these options.

If you have the free plan, then you will only be able to add AliPay and debit/credit card as payment methods.

Choose the All option from the payment method dropdown menu

After that, switch to the ‘Form Fields’ page from the left column. Here, the payment form has the email address, price selector, and payment methods as the default fields.

However, if you also want users to submit their name, phone number, and address, then you can select those options from the dropdown menu.

Add the name, phone, and address form fields

Similarly, if you want to add a custom age or weight field to your form, then you must select the ‘Text’ form field from the dropdown menu.

Once you do that, expand the field settings and add ‘Age’ as a label and placeholder text.

Create custom age and weight fields

Additionally, you can select the ‘Dropdown’ form field to add custom trainer, day, or timing preference fields.

Here, simply expand the field tab and add a label. Then, you can type all the options that you want to offer your clients into the ‘Options’ field.

For instance, if you want users to be able to select specific days for their personal training, then you can type the available days into the field.

Keep in mind to separate each option with a comma.

Create custom dropdown fields for trainer, days, and timing preference

Once that is done, switch to the ‘Payment Page’ tab and check the ‘Enable a dedicated payment page’ box.

WP Simple Pay will now create a custom personal training service payment page for you.

You can simply add a URL for the form page in the ‘Permalink’ field and then choose a color scheme, image, and footer text.

Customize the payment page

Finally, click the ‘Publish’ button on the right to store your settings.

You can then visit your WordPress site to view the personal training services form.

Preview of the custom training services form page

Alternatively, if just want to add the form to an existing page, then you must click the ‘Publish’ button after adding form fields.

After that, visit the page or post where you want to add the form and click the add block (+) button.

Once the block menu opens up, just add the WP Simple Pay block and choose the form from the dropdown menu.

Add the WP Simple Pay block in the content editor

Then, click the ‘Update’ or ‘Publish’ button to store your settings.

Now, you can visit the existing page on your WordPress site to view the personal training services form in action.

Preview of the personal training services form created with WP Simple Pay

Bonus: How to Sell Training Courses and Videos as Downloads

Apart from services, you can also sell training courses and videos on your WordPress site. It is a cost-effective way to earn money online and can motivate users who buy your courses to also sign up for personal training sessions.

You can easily sell training courses with Easy Digital Downloads, which is the best WordPress plugin for selling digital products like PDFs, videos, music, courses, eBooks, and more.

Easy Digital Downloads Website

You can easily connect the plugin with multiple payment gateways and create your first digital product by visiting the Downloads » Add New page.

This will open the block editor, where you can add a name and description for the training video or course. Once you do that, scroll down to the ‘Download Files’ option and upload the training video from your computer. Then, add its pricing in the ‘Pricing Options’ field.

Sell training videos with EDD

You can also set categories, tags, and featured images for your product. Finally, click the ‘Publish’ button at the top to store your settings.

You have now successfully added a training video for sale on your gym website. For more information, you can see our tutorial on how to sell digital downloads on WordPress.

Bonus: How to Start a Coaching Business in WordPress

Other than selling personal training sessions, which are limited by location, you can also start online coaching through your website. This will allow you to work with clients globally and generate more conversions.

With online coaching, you can run sessions at any time of day through pre-recordings, live chat, or video conferencing. You can also organize workshops and group coaching to build a sense of community among different clients.

Plus, online coaching is much more cost-effective than running a physical gym, making it a great option.

You can easily start a coaching business with MemberPress, which is the best membership plugin for WordPress. It allows you to create different subscription levels for your clients and schedule your content release at specific intervals to engage users.

Other than that, you can create an automated onboarding process, add milestone tracking, and use automated reminders to motivate clients to complete their coaching programs.

MemberPress also lets you build premium coaching content that users must purchase for access, making it a great choice. For more details, see our tutorial on how to start an online coaching business.

We hope this article helped you learn how to easily sell personal training services in WordPress. You may also like to see our beginner’s guide on how to start an online store to sell your fitness products or our top picks for the best WordPress theme builders to make your fitness website visually appealing.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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